You never know, someone could be making a quantity of 100 and sell it out in a second while others could be making a quantity of 10,000 and selling it out in a second.ĭo you worry your readers will feel you are compromised by collaborations? It’s easy to create an artificial sellout. I want people to be able to purchase it if they feel like it and when they are comfortable doing so. If you don’t have money today, I don’t want you to spend money that you don’t have or feel like you have to go looking for pennies in the couch. We will continue to have it restocked as long as there is interest. That is why we didn’t make the palette a limited edition. I don’t want people to feel like they have to get it right away. I don’t encourage the fear of missing out and buying on impulse. What do you think about brands accumulating big waiting lists sometimes as a result of planned scarcity?Ī lot of people are used to that, but it goes against what I do at Temptalia. There was plenty that sold, and we met our goal of still having some stock available. ![]() Even in the worst case and it did sell out really quickly, we have a little bit of reserve packaging so it could be restocked without it being two to three months. We really wanted there to be enough stock for everyone to purchase so people didn’t feel they could only buy it the day it launched and would have an opportunity to purchase it after that. We had estimated a quantity that was plenty. They are approved in Europe and Canada, but not the U.S. To create matte red eyeshadows, you have to use color additives that aren’t FDA approved. Pressed pigments contain color additives that aren’t intended for the eye area, and I wanted to stay with what is approved by the FDA for color additives. Some of the colors we were looking at aren’t possible with the current color additives approved by the FDA. It started with 10 eyeshadows per palette, and it expanded to 12. They are pretty close to my original vision. So, working with a smaller brand seemed like it would be a great fit for my criteria and how I like to work. I am willing to be flexible and adjust where we need to go depending on what’s available or possible, but, at the same time, I like to try as much I can to get to my original vision. I can have those conversations of, “Why is it turning out like this?” I’m really detail-oriented and very specific about what I want. It’s a small team at Sydney Grace, so I have direct contact with who is developing the colors. I knew the quality was not going to be a problem, and it was nice to not be concerned about how it was going to be when it was scaled up. Sydney Grace has amazingly consistent product quality. I was looking for a brand that I could align with and that I could trust in terms of putting out a quality product. What were you looking for in a collaborator? I’ve been looking to see what brand I would want to pitch the idea to, and some of my readers were like, “You should collaborate with Sydney Grace.” They pushed me that extra bit to reach out to Sydney Grace to ask how they felt about working together. I just really had the desire to create something. ![]() The collaboration with Sydney Grace is only your second collaboration. ![]() She was kind enough to take an hour out of product testing to speak with us. Beauty Independent wanted to learn more about Mielke’s partnership with Sydney Grace, her experience during the pandemic, opportunities she identifies in the makeup market and her read on the cosmetics slump. ![]() Unlike with the MAC collaboration, Temptalia receives a commission on sales from the Sydney Grace tie-in. The colors and packaging are inspired by space because, as Mielke explains in the extensive origin story she provides on Temptalia, “space is awesome.” She elaborates, “There’s just something about it that inspires colors, textures, and names.” The palettes are available at Sydney Grace’s website and professional makeup store Camera Ready Cosmetics. The collection Miekle created with Sydney Grace contains three $40 eyeshadow palettes each in light and deep varieties with 12 shades. According to statistics supplied to Allure, Temptalia is brimming with over 30,000 reviews and 70,000 swatches. It draws 1 million unique visitors per month who flock to its swatches, dupes, foundation-matching tool and graded product write-ups. This time, she teamed up with Sydney Grace, a brand not yet as well known as MAC that Temptalia’s readers are wild about-and the blog started in 2016 has quite a few readers, to say the least. A decade after Temptalia founder Christine Mielke collaborated with MAC Cosmetics on a single eyeshadow, Jealousy Wakes, for no compensation, perhaps the most prolific makeup reviewer in the world is back with another collaboration.
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